There’s a moment every traveler knows—standing at a vista that takes your breath away, tasting something extraordinary for the first time, or discovering a hidden corner of the world that feels like it was meant just for you. These moments don’t happen by accident. They’re the result of thoughtful planning, local knowledge, and the kind of care that transforms a trip into a journey.
That’s why we started Herrera Travel Group.
A Love Affair with the World
Travel has always been our passion. We’ve been fortunate to explore Europe’s cobblestone streets and grand capitals, South America’s vibrant cultures and breathtaking landscapes, the diverse beauty of North America, Africa’s wild horizons, and Southeast Asia’s enchanting temples and markets. Each journey has taught us something new—not just about the world, but about what makes travel truly transformative.
But here’s what we love even more than traveling ourselves: helping others discover their perfect journey at the right price point. There’s something deeply rewarding about matching someone with an experience that speaks to their unique travel style, whether it’s a five-star escape or a thoughtfully curated adventure that maximizes value without compromising on quality.
The DIY Myth We Had to Unlearn
For years, we were DIY travelers. We believed—like many people do—that booking everything ourselves would always get us the best deals. We spent countless hours comparing websites, reading reviews, cross-referencing prices, and piecing together itineraries.
Then we discovered something that changed everything: the best deals aren’t always available to the public.
The travel industry has an entire layer of preferred partnerships, volume discounts, and insider access that individual travelers simply can’t reach. Through our affiliations with major travel consortia and our certifications with top vacation providers, we now have access to pricing and perks that would take the average traveler months of research to even discover—if they could access them at all.
That realization was the turning point. We could either keep this knowledge to ourselves, or we could share it with the people we care about.
Built on Relationships, Not Transactions
We didn’t start this business to nickel and dime anyone. Many of our clients are family, friends, or friends of friends—people whose trust we value far more than any commission. Our pricing structure is transparent: we work on commissions from our travel partners and we don’t add extra fees on top.
This isn’t about maximizing profit. It’s about doing something we genuinely love while helping people we care about experience the world in ways they might never have imagined. When you love what you do, it doesn’t feel like work—it feels like sharing a gift.
Quality Over Quantity, Always
Here’s our promise: we will always intentionally limit the number of clients we work with.
In an industry where many agencies chase volume and scale, we’re choosing a different path. We want to know your travel style, understand your aspirations, and craft journeys that feel personal because they are personal. That level of service isn’t possible when you’re juggling hundreds of clients.
We’re building something sustainable—a modest collection of relationships with travelers who book multiple trips and trust us to handle every detail. We’d rather serve fewer people exceptionally well than chase sales at the expense of the experience we promise.
The Art of Effortless Discovery
Travel should be transformative, not transactional. It should inspire you, not overwhelm you. And it should be effortless, not exhausting.
That’s the philosophy behind everything we do at Herrera Travel Group. We handle the complexity—the transfers, the arrangements, the research, the coordination—so you can focus on what matters: the journey itself.
Whether you’re dreaming of a Mediterranean cruise, an immersive journey through Colombia, or an adventure through Ireland’s emerald landscapes, we’re here to turn that dream into a seamlessly planned reality.
Because exceptional travel isn’t defined by price—it’s defined by purpose, personalization, and peace of mind.
And that’s exactly what we’re here to deliver.
Ready to start planning your next journey? Let’s talk about where you want to go and how we can make it unforgettable.
